Troy Lester
Join us at Warp, where innovators come together to reimagine freight, collaborate across the supply chain, and inspire the future of transportation.
Who is Troy Lester?
Troy Lester is the Co-Founder and Chief Revenue Officer at Warp, where he drives the company’s commercial growth and strengthens its market presence. With a background in sales, strategy, and logistics innovation, Troy has been instrumental in shaping Warp’s business model around long-term customer success. His leadership ensures that Warp’s solutions not only deliver industry-first innovation but also translate into measurable value for shippers across industries.
Troy spearheaded the launch of Warp’s SMB Suite, a first-of-its-kind platform built specifically to fix the freight experience for small and mid-sized brands. The SMB Suite integrates LTL, pool distribution, big & bulky final mile delivery, inbound vendor consolidation, and zone skipping into one seamless solution powered by Warp’s nationwide network of tech-enabled cross-docks, flexible routing systems, and unified technology stack.
Troy Lester and Daniel Sokolovsky started in food delivery, where every late order exposed the cost of unreliable logistics. After scaling Jitsu into a parcel network delivering millions of packages nationwide, they saw a bigger gap: the middle mile. LTL was broken, delays, damages, and no visibility left retailers struggling and carriers stuck in rigid systems.
They built Warp to change that. A connected LTL network powered by real-time data and predictive routing, Warp unifies shippers, carriers, and stores so freight moves faster, carriers run leaner, and supply chains finally operate as one.
Troy envisions building on Warp’s momentum by continuing to expand the SMB Suite and scaling solutions like Store Skips, FlowSkip, and Pickup Grace to reach more shippers. His long-term goal is to keep Warp at the forefront of modern logistics by making advanced freight solutions accessible to businesses of every size while positioning the company as the trusted alternative to traditional freight networks.
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Legacy freight systems are slow, inflexible, and built for a different era. In this piece, Troy Lester shares why he walked away from outdated models and how Warp’s tech-powered middle mile unlocks speed, transparency, and control for modern shippers.
Most retailers treat LTL as a cost center, not a strategy. Troy Lester breaks down the common misconceptions and shares how smarter middle mile planning leads to faster deliveries and lower costs.
At 18, Troy Lester launched his first freight startup and learned the hard truths about selling into logistics. He reflects on early mistakes, lessons in grit, and how those experiences shape his work at Warp today.
Building a logistics company takes more than good tech—it takes real operational empathy. Troy Lester explores what it means to scale in freight, from hiring operators to building flexible infrastructure.
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